Crystal Point Advertising Formats
Crystal Point Condominium offers advertisers a number of advertising formats:
1. Rise Screen Advertisement
Every resident and visitor of Crystal Point Condominium passes by the Rise Living Screen, which is prominently
displayed in the elevator Lobby. Advertising on the screen gets eyeballs of approximately 600 residents.
Multiple sizes of ads are offered:
The default 1x ad cost is $1 per day. This cost is multiplied by the ad size multiplier,
which depends on the screen format of the ad. The multiplier is from 1x to 6x.
The minimum ad run time is 15 days. If a change to the ad is made within the minimum
run time period or the ad is taken down, the remaining unused time is not reimbursed.
- 1/18th of the screen (test here) - 1x multiplier (15 days x $1 per day = $15)
- 1/9th of the screen (test here) - 2x multiplier (15 days x $2 per day = $30)
- 2/9th of the screen (test here) - 4x multiplier (15 days x $4 per day = $60)
- 1/3rd of the screen (test here) - 6x multiplier (15 days x $6 per day = $90)
Sample 1/18th of the screen ad that costs $1 per day:
You can see how the lobby screen looks like
here. The advertiser is responsible for
delivering the ad text and/or image in the appropriate image resolution (see test links above).
Same or different ads can also be shown on the Crystal Point Amenity Floor screen.
The screen is located on the amenities floor by the entrance to the gym and is
seen by any resident visiting the 6th floor. The cost of showing an ad on this
screen in 50% off of an ad cost on the lobby screen; i.e., $0.50 per day for the default 1x ad
multiplier with all other terms remaining the same.
2. Rise Living App main screen ad
Crystal Point residents have
Rise Living app installed on their iPhones and Android phones.
This app is used for communication between residents and management. Residents visit
this app regularly to sign up for events, place work orders, read management updates
and the building newsletter, etc.
Advertisers can place one (1) link on the main screen of the app. The ad consists of an image,
up to 30 characters of text, and a URL to visit when the resident clicks on the link.
The ad is displayed as the first link in the
Discover section on the main screen, see the sample
Crystal Point Rise Living Ad at the bottom of the screenshot below:
The same one (1) ad will be displayed as the first link at the top of the
Discover page.
On the
Discover page the ad can have additional 50 characters of subtitle text.
The cost of running this one ad is at least $1 per day and the run time is 14 days, automatically renewable until canceled.
If multiple advertisers are interested in this ad spot, they can bid for it. The highest bidder will win the ad spot for the next 14 days.
3. Rise Living App service providers section
Within the
Service Providers folder of the
Discover section, advertisers can place any number of ads.
For service providers, the minimum cost of running an ad is $0.25 per day. For realtors, the minimum cost is $0.50 per day. The ad
includes 30 characters Title, 50 characters Subtitle, one image and one URL link. For a sample ad, see the screenshot below:
4. Realtor leads
Non-residents looking to rent or buy a unit at Crystal Point often visit Crystal Point and ask the Concierge for availability.
A realtor can provide their business cards and or other advertising materials. The Concierge will hand out these materials to the visitor
provided the visitor leaves their contact information (name, phone or email) with the Concierge. This contact information will be passed back
to the realtor within 3 business days. The cost is $10 per lead.